We Believe in changing the world. We believe in creating the impact. Together we can make this world a much better place.

For every watch you buy, we plant a Tree

ELFEN watches journey began in August 2019 with a mission to provide as much value to the world as possible. We decided to give people unique experiences by introducing something as unique as a wooden watch. The majority of our products are handmade, with an emphasis on quality at affordable prices. As a responsible and sustainable brand we have always believed in giving more to the mother nature than taking away from it. Keeping up with our core principles, for every purchase you make we plant a tree in your name.

A Tree in your name

Deforestation is one of the main contributors to climate change. It comes in many forms: wildfire, agricultural clear cutting, livestock ranching, and logging for timber, among others. Forests cover 31% of the land area on Earth and annually 75,700 square kilometers (18.7 million acres) of forest is lost. Mass deforestation continues to threaten tropical forests, their biodiversity and the ecosystem services they provide. 

ELFEN has partnered with Tree Nation whose focus is on the reforestation and the reduction of the most pressing threats to the diversity of life on Earth. 

Every time you buy an ELFEN Wood Watch, a tree will be planted in your name!

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Tree-Nation is the reforestation platform which gathers together in one place the largest number of tree planting projects around the world. The organisation offers people the possibility to select from over 300 different tree species which can be planted in 70 different reforestation projects located in 4 different continents. 

In every project, the species are carefully selected according to the specific benefits they bring for the environment and to the local population. Each tree planted on the Tree-Nation platform is assigned its own unique URL, which means the species, the location, the plantation project information and the CO2 compensation values can be tracked throughout the lifetime of the tree.